PORTFOLIO

ILLUSTRATION

DESIGN

ANIMATION

1) MILITARISTIC

2) HITCHHIKING

3) XENOPHOBIC

4) SCIENTIFIC

5) NURTURING

DESIGN/MARKETING

Testing Metaphor Efficacy

Different delivery of the same information can lead to different understandings and behavior. This study evaluated various communication strategies regarding the spread of invasive zebra mussels. The challenge was to test the difference in five inherently abstract metaphors; militarisitic, hitchhiking, xenophobic, scientific and nurturing. The solution was to illustrate each, changing the narrative and tone while keeping other variability constant.


Media: Procreate

Client: Department of Life Sciences Communications, UW-Extension Natural Resources Institute; University of Wisconsin Sea Grant Institute


2018 Water@UW Research Image Contest Winner

2018 UW-Madison Color Symposium, “Visual Metaphors”